Run For Boston

On April 15th 2013  two men with back packs blended into the crowd of the Boston Marathon.  They watched the race and waited for the opportune moment to put their devious plan into action.  At approximately 2:49 P.M two bombs were detonated 13 seconds apart without warning or reason injuring 183 killing three and terrorizing millions.  In times like these it is hard to feel safe knowing that such malice exists in the world, that men live to hurt others.  But in the wake of such tragedies we have but one duty, to support the victims and their families.  Run for Boston is a Facebook group started on April 15th designed to show the city of Boston that others are standing with them.  The idea is simple. Anytime on Wednesday, April 17th:

1) Gather your friends
2) Pick a place
3) Wear blue or yellow
4) Take a picture with a “Run for Boston” sign and post here

These are the directions on the page.  Hundreds participated and gave money to the victims and the page has reached nearly 25,000 likes.  It is amazing to see how social media has changed this world and has been used for good rather than something superficial.

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Customer Service in 140 characters or less

Recent studies show that many customers have had success with their customer service claims while using twitter.  

71% of of 16-24 year olds go online when they have a problem with a product (2012 Sitel Study); 67% of 23,000 consumers in a J.D. Power and Associates study had used a company’s social media site for servicing; and 87% of consumers in the J.D. Power and Associates study said their online social interaction with the company positively impacted the likelihood that they’ll purchase from the brand, and that the responsiveness of the service representatives were a key of that satisfaction. (http://socialmediatoday.com

However 140 characters is not adiquate with some issues so a solution may not be the first step, but relationship managment certainly is.  Twitter is always on and likewise so are the support twitter handles, but companies need to always have fast response times, maintain transparency and always be ready to answer customers.  Samsung and Microsoft are the front runners in this facet of Twitter but I wonder who is next to follow and how this will change customer service.   

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Thrillist

I was shown a new website this week called Thrillist, Imagine Pintrest with mostly male interests.  The reason for this post was a video I saw of a Jacket that was created in order to stop receiving fines from oversize luggage fees. Jacket itself can hold up to 11 pounds of clothing and it is not bulky or uncomfrotable and with a tag of 69 Euros it is not completely out of my price range.  The website features lifestyles and sports and interesting products.  I am creating my account today, you should too.

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Writers Block

      Well, I had trouble finding something new to write about so I decided to do the next best thing. Watch the 15 best viral marketing campaigns.  Some of which have a lot of notoriety such as the Old Spice Guy and The Kobe Bryant Jumps ads.  It was quite a blast from the past seeing all theses and I noticed they all had something in common.  All of these videos got insane buzz and involvement form consumers or viewers alike.   Most of these were not for individual products but for movements like the following for the Dark Knight or Clover field.  I found interesting, See what you think.   http://www.prospectmx.com/15-of-the-best-viral-marketing-campaigns/

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Vine

Has anyone seen/ use this new social app? We were in Savanah when I noticed my friend was obviously videoing the events so I asked him what he was up to. He said he was taking a Video for his Vine account.  Essentially it is like instagram with videos.  You can scroll on the home feed what people have done for that day.  The video is essentially a combonation of a snip its combined for a longer video.  It is pretty funny and people should check it out.  

Jeem OUT

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Facebook has changed life and death

In Britains’s Southsea a man died quietly in his nursing home at the age of of 70, his name was James McConnell.  He did not have many to attend his funeral, actually little was known about the man except he came from a local nursing home and served in the royal marines.  The Reverend Bob Mason was performing the service and decided to post on Facebook that asked local residents to attend the funeral.  He had no idea that some 2000 members of the community would show up in support.  What started out as an abysmal service turned into a proper military send of and it could not have happened without social media.

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Hashtag Uncle Drew

Kyrie Irving and Kevin Love recently teamed up with Pepsi-Max to pull a fast one over the people at Jim Gilliam park at Crenshaw when they dressed like old men in a game of pick up basketball.  Kyrie Irving wrote and directed the film and it has recently been trending on twitter.  The plot of the video is that KI and KL are old friends that reunite to teach the “youngbloods” of the present to appreciate the game of basketball.  Then they quickly impress the crowd and embarrassed the competition as they show their skills in the 5 min video.  At the very end they show some of the process of creating the old men and some good old fashioned product placement.  I cant wait to see whats next with the series.

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