In Britains’s Southsea a man died quietly in his nursing home at the age of of 70, his name was James McConnell. He did not have many to attend his funeral, actually little was known about the man except he came from a local nursing home and served in the royal marines. The Reverend Bob Mason was performing the service and decided to post on Facebook that asked local residents to attend the funeral. He had no idea that some 2000 members of the community would show up in support. What started out as an abysmal service turned into a proper military send of and it could not have happened without social media.